1. Any open house theme? Any visuals to support the theme? Explain.
Temasek Poly’s Open House did not have a specific theme, as they mostly carried their message to their visitors by non-visual means. Their visuals consisted mostly of posters put up all around the school, as well as standing signs, as shown in the second picture above - that would lead their visitors to the right place. They also had a giant red balloon that was very eye-catching, but also very hard to take a picture of as it kept swaying in the wind. It did, however, have ‘Temasek Polytechnic Open House’ printed on it.
2. What are their main visuals (clue- repeated graphic element/ photo)
TP’s main visual was their posters saying ‘Temasek Poly’s Open House’, put up all around the school. It was also blown up to the size of the board in the first picture above.
3. Name 3 visual communication applications. Are they similar? In what ways? Please explain.
Posters, Mobile applications and Brochures. They are similar in that they all help advertise something by visual means. They give potential clients more information on products or events, and thus shine more light on them.
4. Which visual gives you a deep impression? Why?
The visuals on the screens gave me the deepest impression of the whole event, as it was one of the first visuals you see when you enter the school. It’s also really big and contains pictures of their students.
5. Among the 2 poly open house visuals, which do you think is more successful? Why?
Among the 2 open houses I think Singapore Poly’s visuals were more successful as it had more of a message as compared to TP’s. SP+U implied that the school cared about its potential students, whereas TP did not really have a message of that sort.
6. What have you learned from this exercise? (Visual Communication and Integrated marketing communication perspective). Please explain.
I’ve learned that the visuals of an event play an important role in attracting visitors and potential students. It also plays a part in conveying the school’s message and the image they want to portray to their potential students. Hence, I’ve learned that visuals can either make or break an event, and that it’s designs must be carefully thought out, so as to make sure they are uniform throughout the event.
Nevertheless, visuals aren’t all that attracts potential students to the schools. Other non-visual means work better. An example would be TP’s mass dance and cheers, conveying the image of a ‘happening’ and enthusiastic school, and hence attracting students.