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doodlingmonsters:

1. Any open house theme? Any visuals to support the theme? Explain.

Temasek Poly’s Open House did not have a specific theme, as they mostly carried their message to their visitors by non-visual means. Their visuals consisted mostly of posters put up all around the school, as well as standing signs, as shown in the second picture above - that would lead their visitors to the right place. They also had a giant red balloon that was very eye-catching, but also very hard to take a picture of as it kept swaying in the wind. It did, however, have ‘Temasek Polytechnic Open House’ printed on it.

2. What are their main visuals (clue- repeated graphic element/ photo)

TP’s main visual was their posters saying ‘Temasek Poly’s Open House’, put up all around the school. It was also blown up to the size of the board in the first picture above. 

3. Name 3 visual communication applications. Are they similar? In what ways? Please explain. 

Posters, Mobile applications and Brochures. They are similar in that they all help advertise something by visual means. They give potential clients more information on products or events, and thus shine more light on them.

4. Which visual gives you a deep impression? Why?

The visuals on the screens gave me the deepest impression of the whole event, as it was one of the first visuals you see when you enter the school. It’s also really big and contains pictures of their students.

5. Among the 2 poly open house visuals, which do you think is more successful? Why?

Among the 2 open houses I think Singapore Poly’s visuals were more successful as it had more of a message as compared to TP’s. SP+U implied that the school cared about its potential students, whereas TP did not really have a message of that sort.

6. What have you learned from this exercise? (Visual Communication and Integrated marketing communication perspective). Please explain.

I’ve learned that the visuals of an event play an important role in attracting visitors and potential students. It also plays a part in conveying the school’s message and the image they want to portray to their potential students. Hence, I’ve learned that visuals can either make or break an event, and that it’s designs must be carefully thought out, so as to make sure they are uniform throughout the event.

Nevertheless, visuals aren’t all that attracts potential students to the schools. Other non-visual means work better. An example would be TP’s mass dance and cheers, conveying the image of a ‘happening’ and enthusiastic school, and hence attracting students.

(Source: eyeslike-hurricane)

eyeslike-hurricane:

Singapore Polytechnic

Any open house theme? Any visuals to support the theme? Explain.
The theme for this year’s SP open house is SP+U. There’s also a separate relevant theme in every school. For example, in CASS the theme is Stories+U. The visuals are quite evident all around the school. They are also used in the brochures and on the aspirations.sg page. All the visuals available are also colourful and each school has a different colour. They are very eye-catching.

What are their main visuals (clue- repeated graphic element/ photo)
Boards/banners/signs/brochures and even the website carry the SP+U theme.

Name 3 visual communication application. Are they similar? In what ways? Please explain.
Posters/Signboards/Billboards, Mobile apps and the aspirations website. They are similar as they all produce the same message. All of them carry the same theme.

Which visual gives you a deep impression? Why?
The sign boards available in every school gave me a deep impression. They are everywhere and are hard to miss. The message is also clear and easy to remember. SP+U, SP+Zahrah.

Among the 2 poly open house visuals, which do you think is more successful? Why?
The SP open house is more successful especial in terms of visual communication. There are more visuals and the message of these visuals really sinks in. Also the theme ‘+U’ really gives a sense of belonging to the school.

What have you leaned from this exercise? (Visual Communication and Integrated marketing communication perspective). Please explain
I strongly feel that themes play a great part in events such as open houses. Visuals supporting the theme are also important. In this case, visuals help the school convey the intended message to potential students. Uniformity of the visuals and the message is also important so as to not confuse the students/parents. A lot of planning has to be done for it to be successful. However, visual communication isn’t everything. Other non-visual methods work as well and that plays an important part too.